Tata Motors latest creative is a clear indication towards the WagonR and the post hints at the fact that the car had scored 2 stars in the Global NCAP’s (New Car Assessment Programme) crash test last year.
Tata Motors has yet again gone on social media to criticise the safety standards of cars offered by its rivals, and this time the carmaker has seemingly taken a dig at Maruti Suzuki India for the second time. The latest creative shows a wooden wagon with a detached wheel and the text – “OH SH**T! WAGONE,” supported by the post that says – “Safety is ‘two’ important to be ignored. Be smart before someone overturns your caRt.” The image is a clear indication towards the WagonR and the post hints at the fact that the car had scored 2 stars in the Global NCAP’s (New Car Assessment Programme) crash test last year.
Safety is ‘two’ important to be ignored. Be smart before someone overturns your caRt.
Choose Tiago, the safest car in the segment, rated 4 stars by GNCAP.
— Tata Motors Cars (@TataMotors_Cars) November 22, 2020
Of course, the creative posted by Tata Motors also mentions that Tata Tiago, and the 4-star rating it had bagged in the Global NCAP crash test earlier this year. In fact, in its post, Tata even calls it “the safest car in the segment.”
All this started earlier this month when the Global NCAP released results from its latest round of crash tests conducted on the Maruti Suzuki S-Presso, Hyundai Grand i10 Nios and the Kia Seltos. While the Seltos received a decent 3-star rating, the Grand i10 Nios bagged 2 stars and the S-Presso received a disappointing zero-star rating. Following which, Tata Motors posted a couple of creatives on social media, first mocking the Maruti Suzuki S-Presso, and later, the Hyundai Grand i10 Nios. In all three cases, Tata intended to establish that the Tata Tiago is a safer car than its rivals.
In the Global NCAP crash test, the Tata Tiago hatchback had scored 12.72 points from 17 for adult protection and 34.15 points out of 49 for child protection. On the other hand, the Wagon R had received a score of only 6.93 from a possible 17 in adult occupant protection and 16.33 from a maximum 49 points for child safety.
While that’s certainly cheeky of Tata Motors, we would hope that it will encourage Maruti Suzuki to take note and improve the safety standards of its car. Currently, the Vitara Brezza is the only exception in the company’s stable that had scored a four-star safety rating in the Global NCAP crash test.