Canada Goose has announced the launch of a purpose-driven platform called HUMANATURE, which reflects the company’s values, and its long-standing dedication to sustainable practices that support the future of the planet.

Through HUMANATURE, Canada Goose drives a key message: “to keep the planet cold and the people on it warm.” With this in mind, the platform acts as a dedicated body that seeks to support community and culture initiatives, including the Resource Centre Program, Project Atigi, Response Program, and HUMANATURE Pass.

In line with HUMANATURE’s mission, Canada Goose launched ‘The Standard Expedition Parka,’ which boasts its most sustainable design yet. The parka is made from recycled and undyed materials, and uses “100 percent responsibly sourced down and reclaimed fur.”

Image Credit: Business Wire

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